LinkedIn Image Size 2026: Banner, Profile Photo, Post & Ad Specs
LinkedIn Image Size: The Quick Answer
The right LinkedIn image size depends on where the image goes, and LinkedIn doesn't list every spec in one place. The short version:
- Profile photo: square, at least 400 × 400 px, up to 8MB
- Personal banner (cover image): 1584 × 396 px (4:1), JPG or PNG, under 8MB
- Company page logo: 400 × 400 px, and company cover: 1512 × 256 px, both up to 3MB
- Post images: 1080 px wide, between 3:1 and 4:5, up to 5MB
- Document (carousel) posts: PDF, PPT or DOC up to 100MB and 300 pages
- Article and newsletter covers: 1920 × 1080 px (16:9)
Every number below comes from LinkedIn's own Help Center and ad specs where LinkedIn publishes one; where it doesn't, we say "recommended." Many 2026 guides still quote old company cover and article sizes, so if the upload screen ever says something different, trust the upload screen.
LinkedIn Image Size Cheat Sheet (2026)
| Image type | Recommended pixels | Aspect ratio | Max file size | Formats |
|---|---|---|---|---|
| Personal profile photo | 400 × 400 min (up to 7680 × 4320) | 1:1, shown as a circle | 8MB | JPG, PNG (no GIF) |
| Personal cover image (banner) | 1584 × 396 | 4:1 | 8MB | JPG, PNG (no GIF) |
| Company page logo | 400 × 400 (min 268 × 268) | 1:1 | 3MB | PNG, JPEG |
| Company page cover | 1512 × 256 | ~5.9:1 | 3MB | PNG, JPEG |
| Single-image post | 1080 px wide (min 552 × 276) | 3:1 to 4:5 | 5MB | JPEG, PNG, GIF, WebP |
| Multi-image post | 1080 px wide, up to 20 images | Displays at max 4:5 | 5MB per image | JPEG, PNG, GIF, WebP |
| Document / carousel post | 1080 × 1080 or 1080 × 1350 per page (recommended) | Any, but all pages the same size | 100MB, 300 pages | PDF, PPT, PPTX, DOC, DOCX |
| Article cover | 1920 × 1080 | Cropped to 16:9 | Not published | JPEG, PNG, WebP (no GIF) |
| Newsletter | Logo 300 × 300; edition cover 1920 × 1080 | 1:1; 16:9 | Not published | Same as articles |
| Event cover | 1280 × 720 (min 480 px wide) | 16:9 | Not published | JPG or PNG is safe |
| Single image ad | 1200 × 628, 1200 × 1200, or 720 × 900 | 1.91:1, 1:1, or 4:5 | 5MB | JPG, PNG, GIF |
| Carousel ad card | 1080 × 1080 | 1:1 | 10MB per card | JPG, PNG, static GIF |
Two things worth knowing before you design anything:
- Pixels, not DPI, are what count. The DPI tag in your file doesn't change how an image displays on screen. A 1584 × 396 banner looks the same at 72 or 300 DPI. (If you're wondering where 300 DPI comes from, it's a print spec: see 300 DPI resolution explained.)
- LinkedIn recompresses everything. Whatever you upload, LinkedIn resizes it and saves its own copy. Your job is to hand it a file at the right dimensions that's already clean, so its compressor has less to damage.
LinkedIn Profile Picture Size
LinkedIn's upload rules for the LinkedIn profile picture size are:
- Between 400 × 400 and 7680 × 4320 pixels
- Maximum 8MB
- PNG or JPG only. LinkedIn's Help Center states plainly that GIFs aren't supported for profile or background photos.
LinkedIn only sets a minimum, not an ideal. Uploading exactly 400 × 400 works, but high-resolution laptop and phone screens pack in more pixels than that, so a bit of extra resolution helps. We'd suggest a square crop around 800 to 1000 px, saved as a JPEG at quality 85 or so. That usually comes in well under 1MB.
Safe zone: LinkedIn displays the photo as a circle, so the corners of your square are cut off. Center your face, leave some headroom, and avoid text or logos near the edges. LinkedIn's editor lets you crop and reposition after uploading, so a photo that needs minimal cropping gives you the most flexibility.
LinkedIn Banner Size (Personal Cover Image)
LinkedIn now calls the personal background photo the cover image, but most people still search for the LinkedIn banner size. The official spec:
- 1584 × 396 pixels (recommended), a 4:1 ratio
- JPG or PNG, under 8MB
Banner safe zones
LinkedIn's Help Center notes that your cover image appears behind your profile photo in the introduction section. In practice that means:
- Keep the lower-left area empty. That's where your circular profile photo overlaps the banner on desktop. Any text there will be hidden.
- Keep important content toward the center and right. The cover is shown at different widths on desktop and mobile, and narrow screens trim it. Third-party testing consistently shows the sides getting cut on phones.
- Use few words, large. At 396 px tall, small text becomes unreadable on mobile. A tagline, a URL, or a single line of credentials is plenty.
Some Premium plans can also build a cover image slideshow instead of a single photo.
LinkedIn Company Page Banner Size and Logo
Company pages have their own specs, published on LinkedIn's Image specifications for your LinkedIn Pages and Career Pages help page:
| Module | Minimum | Recommended |
|---|---|---|
| Logo | 268 × 268 px | 400 × 400 px |
| Cover image | 1512 × 256 px | 1512 × 256 px |
| Life tab company photos | 264 × 176 px | 900 × 600 px |
All Page images must be PNG or JPEG and no larger than 3MB. (Career Pages add a few more Life tab modules with their own sizes on the same help page.)
You'll still see the LinkedIn company page banner size listed as 1128 × 191 or 4200 × 700 in many guides. Those are older numbers. LinkedIn's current help page says 1512 × 256 for both the minimum and the recommended size.
Tips straight from LinkedIn's own guidance:
- Keep key details away from the edges, especially the lower-right corner. The cover can be trimmed horizontally or vertically to fit different screens.
- Use limited text so the cover works at every size.
- Test your logo on light and dark backgrounds. LinkedIn shows it on both. A transparent logo is placed on a white background, so a white logo with transparency disappears.
- Prefer a high-resolution JPEG over PNG for photographic covers. LinkedIn says this gives the best resolution.
LinkedIn Post Image Size
For photos in a regular post, LinkedIn's Help Center lists:
- Upload limit: 5MB per image
- Minimum: 552 × 276 pixels, with 1080 px wide recommended
- Aspect ratio from 3:1 to 4:5 (width:height). Anything wider or taller is centered and cropped to fit.
- Supported formats: GIF, JPEG, PNG and WebP across desktop, iOS and Android, plus HEIF/HEIC on some devices
Photos can't be resized or edited after you post them, so get the crop right first.
Which shape should you use?
LinkedIn gives a range, not a single size. These three cover almost everything:
| Shape | Size | Best for |
|---|---|---|
| Portrait 4:5 | 1080 × 1350 px | Maximum space in the mobile feed |
| Square 1:1 | 1080 × 1080 px | Safe default that looks right everywhere |
| Landscape 1.91:1 | 1200 × 627 px | Wide graphics, link previews, charts |
Portrait is the tallest ratio LinkedIn allows, so it fills the most screen on a phone. Landscape at 1.91:1 is the same shape LinkedIn uses for link previews and recommends for custom images on Page posts that include a URL.
Multi-image posts
You can add up to 20 photos to one post. LinkedIn renders the group at a maximum 4:5 ratio and lays it out based on the first image: if it's landscape, it sits on top with the others in a row below; if it's portrait or square, it sits in a left column with the rest stacked on the right. Images in the second row can be cropped to fit, so keep subjects centered in every photo, not just the first.
LinkedIn Carousel Size (Document Posts)
When people talk about a "LinkedIn carousel" in an organic post, they almost always mean a document post: a PDF that members swipe through page by page.
Official limits for document posts:
- File types: PDF, PPT, PPTX, DOC, DOCX
- Max 100MB and 300 pages
- All pages must be the same size. PDFs with mixed page sizes need to be fit to one size before uploading.
- You can't edit the document after it's posted, only the description.
LinkedIn doesn't publish a pixel size for document pages, so the LinkedIn carousel size most designers use is a recommended one: 1080 × 1080 (square) or 1080 × 1350 (4:5 portrait). Portrait gives each slide more room in the mobile feed. Design in Canva, Figma, Keynote or PowerPoint at that size and export to PDF.
If your PDF is over 100MB (usually because of full-resolution photos on every slide), compressing the images inside it fixes the problem without touching the text. See how to reduce PDF size on Mac for the options.
Carousel ads are a separate format: 2 to 10 cards, 1080 × 1080 px recommended, up to 10MB per card, as JPG, PNG or non-animated GIF.
Article, Newsletter and Event Cover Sizes
- Article cover: LinkedIn's optimal size is 1920 × 1080 px, and covers are cropped to 16:9. Supported formats are JPEG, JPG, PNG and WebP. GIFs can no longer be used as cover images (they still work inside the article body).
- Newsletter: LinkedIn recommends a 300 × 300 px logo for the newsletter and a 1920 × 1080 px cover for each edition.
- Event cover: LinkedIn's Create an Event page lists sizes such as 480 × 270 or 1280 × 720 px, with a minimum width of 480 px and a required 16:9 ratio. Older guides quote 1776 × 444 for events; that's a Groups cover size, not the current Events spec.
LinkedIn doesn't publish a file size limit for article, newsletter or event covers. Keeping them under 5MB, the same cap as post images, is a sensible target.
LinkedIn Ads Image Size
From LinkedIn's single image ad specifications:
- File type: JPG, PNG or GIF (animated GIFs up to 250 frames)
- File size: 5MB
- Horizontal 1.91:1: 1200 × 628 px, desktop and mobile
- Square 1:1: 1200 × 1200 px, desktop and mobile (LinkedIn's pick for delivery across both)
- Vertical 4:5: 720 × 900 px, mobile only
Images narrower than 401 px display as a thumbnail, so don't go small to save bytes. Video ads have their own specs; for organic and ad video, see how to compress video for LinkedIn.
LinkedIn Image File Size Limits at a Glance
The caps are 8MB for your profile photo and cover image, 3MB for company page images, 5MB for post images and single image ads, 10MB per carousel ad card, and 100MB for a document post.
Hitting the LinkedIn image file size limit is rarely about the pixels. A 1080 × 1350 JPEG at sensible quality is usually a few hundred KB. Files go over the limit when they're exported at camera resolution (6000 × 4000 px and up), saved as PNG photos, or exported at JPEG quality 100.
Why Your LinkedIn Images Look Blurry
If your LinkedIn image size is right and it still looks soft, remember that LinkedIn resizes and recompresses every upload. The usual culprits:
- The image is too small. Uploading below the recommended size (a 600 px wide post image, a 1000 px wide banner) forces LinkedIn to scale it up. Fix it at the source with the right pixel dimensions.
- It was cropped from a small original. Cropping a phone screenshot or a small logo leaves very few real pixels. Start from the biggest version you have.
- Text graphics saved as JPEG. JPEG smears sharp edges, and then LinkedIn compresses it again. Export slides, quote cards and banners with text as PNG. JPEG vs PNG explains when each format wins.
- The file is too heavily compressed before upload. LinkedIn's Help Center suggests that if a cover image looks blurry or pixelated, you choose an image with a larger file size. Two rounds of heavy compression (yours, then LinkedIn's) stack up.
- The wrong aspect ratio. A post image outside 3:1 to 4:5 gets cropped, and a banner that isn't 4:1 gets scaled and cropped, softening detail.
If a photo was soft to begin with, no upload setting will fix it. How to fix a bad quality picture covers what you can still rescue.
How to Hit the Size Limit Without Losing Quality
The trick is to resize first and compress second, and to stop compressing before you can see the difference.
- Resize to the target dimensions. Don't upload a 24 MP camera file for a 1080 px post. Downscaling alone often cuts the file by 80% or more.
- Pick the right format. JPEG for photos, PNG for text and flat graphics.
- Export JPEGs at quality 80 to 85. That's visually identical to quality 100 at feed sizes and typically a third of the file size.
- Check the result at 100% zoom before uploading, especially around text and faces.
On a Mac, Preview works for one image: Tools → Adjust Size, then File → Export as JPEG with the quality slider around 80%. For a batch (a full carousel's worth of slides, or a set of event photos), Compresto does both steps in one pass: drop the files in, add a 75% or 50% downscale for oversized originals, and choose Target file size for JPEGs to land under a specific cap such as 1MB or 5MB. It also compresses PNGs and PDFs, so an oversized document post fits under 100MB without re-exporting from your design tool. Everything runs locally, so unreleased slides and client work never leave your Mac.
For more detail on the trade-offs, see how to compress an image without losing quality and how to compress a JPEG to 1MB.
Frequently Asked Questions
What is the best LinkedIn image size for a post?
1080 px wide, between 3:1 and 4:5, under 5MB. 1080 × 1350 portrait gets the most feed space.
What size is the LinkedIn banner?
Personal cover image: 1584 × 396 px, JPG or PNG, under 8MB. Company page cover: 1512 × 256 px, JPG or PNG, up to 3MB.
What is the LinkedIn profile picture size?
400 × 400 to 7680 × 4320 px, up to 8MB, JPG or PNG. Around 800 to 1000 px square is a good target.
What is the LinkedIn image file size limit?
8MB (profile and cover), 3MB (company page), 5MB (posts and image ads), 10MB (carousel ad cards), 100MB (document posts).
What size should a LinkedIn carousel be?
A PDF document post up to 100MB and 300 pages, with 1080 × 1080 or 1080 × 1350 pages recommended.
Why do my images look blurry on LinkedIn?
It's usually too small, cropped from a small original, or a text graphic saved as JPEG. Upload at the recommended size and use PNG for text.
Bottom Line
Most LinkedIn image size problems come down to the wrong dimensions, the wrong shape, or a file squeezed too hard. Use 1584 × 396 for your banner, a square profile photo of 400 px or more, 1080 px wide post images, and 1920 × 1080 for article covers. Resize before you compress, keep text graphics as PNG, and stay under each spot's file cap.