Video compression workflow
Optimize MP4 videos for LinkedIn
Publish polished marketing clips that stay inside LinkedIn’s size and duration limits.
Step-by-step
- 1Import your MP4 marketing clip into Compresto.
- 2Choose Target bitrate and set the rate to roughly 4.5 Mbps for 1080p.
- 3Check the projected file size stays below 200 MB.
- 4Export the optimised MP4 and review the first 10 seconds for hooks.
- 5Upload to LinkedIn with captions and thumbnail for maximum impact.
Recommended preset
Compression mode
Target bitrate
Target bitrate
4.5 Mbps (1080p)
Output format
MP4 (H.264, AAC audio)
Best for
- Marketing teams shipping launch teasers to the feed
- Recruiters sharing employer-brand highlights
- Founders posting investor or community updates
Why it works
- Keeps exports within LinkedIn’s upload constraints
- Optimises bitrate for crisp playback on mobile and desktop
- Delivers MP4 files that autoplay smoothly in the timeline
Pro tips
- Record or export at 30 fps to balance motion quality and size.
- Burn in subtitles before compression to boost autoplay engagement.
- Keep clips under three minutes to encourage full-play completion.
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