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Video compression workflow

Optimize MP4 videos for LinkedIn

Publish polished marketing clips that stay inside LinkedIn’s size and duration limits.

Typical output: 420 MB product demo → 180 MB MP4 (1080p, 6 min)Input format: MP4Target: LinkedIn ≤ 200 MB / 10 min
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Step-by-step

  1. 1Import your MP4 marketing clip into Compresto.
  2. 2Choose Target bitrate and set the rate to roughly 4.5 Mbps for 1080p.
  3. 3Check the projected file size stays below 200 MB.
  4. 4Export the optimised MP4 and review the first 10 seconds for hooks.
  5. 5Upload to LinkedIn with captions and thumbnail for maximum impact.

Recommended preset

  • Compression mode

    Target bitrate

  • Target bitrate

    4.5 Mbps (1080p)

  • Output format

    MP4 (H.264, AAC audio)

Best for

  • Marketing teams shipping launch teasers to the feed
  • Recruiters sharing employer-brand highlights
  • Founders posting investor or community updates

Why it works

  • Keeps exports within LinkedIn’s upload constraints
  • Optimises bitrate for crisp playback on mobile and desktop
  • Delivers MP4 files that autoplay smoothly in the timeline

Pro tips

  • Record or export at 30 fps to balance motion quality and size.
  • Burn in subtitles before compression to boost autoplay engagement.
  • Keep clips under three minutes to encourage full-play completion.

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